Chefzhat
04-02-2007, 10:11 AM
I've never been a big fan of ice cream, but I buy (bought) Breyers for the family because of the ingredient list: cream, sugar, vanilla. That's it.
Well. Now they've changed the ingredient list to include, among other things, tara gum and a form of msg (for texture and shelf life issues). :eek: Ick. So I wrote to complain, and got this letter back:
Dear Ms K:
Breyers is proud of its all-natural heritage. It's a position we take
very seriously and one we work hard to
maintain. We value the confidence our customers have in our products
and go to great lengths to ensure
exceptional quality and great taste.
So when an overwhelming number of consumers expressed concern over the
texture of our products, we
responded. By adding a natural gum to Breyers® brand product, we've
helped to protect the product's texture
while staying true to our all-natural commitment. We use either carob
bean or tara gum from natural plant
sources to help your favorite Breyers ice cream stay creamier and more
enjoyable for longer periods of time.
Because ice cream is temperature-sensitive, this addition has further
allowed us to ensure your ice cream's quality
throughout it distribution. As you can imagine, ice cream's taste and
texture can be unfavorably affected if
exposed to temperature fluctuations during shipping or storage. Our
customers describe the problem as ice
cream with a "gritty" or "grainy" texture. In fact, growing
distribution and increased handling of our ice cream in
the marketplace has indeed resulted in greater chances for temperature
abuse and heightened potential for texture
problems.
Thank you for sharing your comments. Because we value your feedback
and your business, please use the
enclosure toward another Breyers ice cream purchase, with our
compliments.
Yours sincerely,
Jill Dougherty
Consumer Response Manager
256366
__________
Well, thanks for offering me a coupon (which was NOT included with the e-mail):mad: :mad:
Anyhoo - I thought people might be interested in the fact that Breyers has changed their ingredients. And perhaps anyone might know of an ice cream product that I can purchase to replace it???
Debie
Well. Now they've changed the ingredient list to include, among other things, tara gum and a form of msg (for texture and shelf life issues). :eek: Ick. So I wrote to complain, and got this letter back:
Dear Ms K:
Breyers is proud of its all-natural heritage. It's a position we take
very seriously and one we work hard to
maintain. We value the confidence our customers have in our products
and go to great lengths to ensure
exceptional quality and great taste.
So when an overwhelming number of consumers expressed concern over the
texture of our products, we
responded. By adding a natural gum to Breyers® brand product, we've
helped to protect the product's texture
while staying true to our all-natural commitment. We use either carob
bean or tara gum from natural plant
sources to help your favorite Breyers ice cream stay creamier and more
enjoyable for longer periods of time.
Because ice cream is temperature-sensitive, this addition has further
allowed us to ensure your ice cream's quality
throughout it distribution. As you can imagine, ice cream's taste and
texture can be unfavorably affected if
exposed to temperature fluctuations during shipping or storage. Our
customers describe the problem as ice
cream with a "gritty" or "grainy" texture. In fact, growing
distribution and increased handling of our ice cream in
the marketplace has indeed resulted in greater chances for temperature
abuse and heightened potential for texture
problems.
Thank you for sharing your comments. Because we value your feedback
and your business, please use the
enclosure toward another Breyers ice cream purchase, with our
compliments.
Yours sincerely,
Jill Dougherty
Consumer Response Manager
256366
__________
Well, thanks for offering me a coupon (which was NOT included with the e-mail):mad: :mad:
Anyhoo - I thought people might be interested in the fact that Breyers has changed their ingredients. And perhaps anyone might know of an ice cream product that I can purchase to replace it???
Debie