PDA

View Full Version : Food web site reviews - in today's paper!


jd
06-09-2001, 05:22 PM
One of Canada's national newspapers, The National Post, reviewed five food websites - including this one. CL tied for second scoring 4 out of 5. Some great comments! Here's the link: www.nationalpost.com (http://www.nationalpost.com)
The full link to the review isn't showing and I'm a rookie at this, so go to 'arts & life', then 'weekend post', then choose 'rating food websites' from the list at the bottom.
First place went to epicurious!

kwormann
06-09-2001, 05:29 PM
That is so weird (that no separate link will show up). Here is the article http://www.cookinglight.com/bbs/smile.gif

Rating the food Web sites: Are you looking for Betty Crocker or the Iron Chef?


Wendy Morgan
National Post



Gone are the days a single cookbook would be hanging by a string in the kitchen. Today, gourmet chefs and beginner cooks alike can find everything they need online -- from detailed instructions for how to cook an egg to a video featuring seared foie gras. But where's the best place to go for what you need? Here is how some of the top food Web sites stack up.


ALLRECIPES.COM


The slogan: Your home for great recipes, meal ideas and cooking advice

The attitude: Down-home recipe exchange. Heavy on corporate advertising

Claim to fame: From grassroots to super site, more than 2 million users and at least 400 million monthly viewings

Celebrity chefs in residence: Betty Crocker

Bells and whistles: Search by keyword or just browse through the collection. Offers a food marketplace, newsletter and personal recipe box

What are they really selling?: Betty Crocker (and Hershey's and Ortega)

Results from entering the keyword "Canadian " in recipe search: Four recipes for Canadian bacon. Also beaver tails, butter tarts, tourtière, sugar pie and something called Canadian chop suey

Rating out of five: 4.5


COOKINGLIGHT.COM


The slogan: Great food, healthy living

The attitude: Web supplement to the already successful magazine. Exudes health

Claim to fame: Cooking Light claims to be the largest epicurean magazine in the world

Celebrity chefs in residence: Buff personal trainers outnumber chefs here

Bells and whistles: Fridges full of info about healthful living. Every recipe includes full nutritional details. The reader response capability is new and has not yet been fully tested

What are they really selling?: Subscriptions, subscriptions, subscriptions

Results from entering the keyword "Canadian " in recipe search: Five recipes using "Canadian bacon" and one for a maple soufflé

Rating out of five: 4


EPICURIOUS.COM


The slogan: As into food as you are

The attitude: Swankiest of the sites. Where wannabe gourmets come calling

Claim to fame: The mother of all great culinary Web sites. Online home to both Bon Appétit and Gourmet. An amazing library of recipes

Celebrity chefs in residence: Too pure to be watered down by famous faces. It's all about the food

Bells and whistles: Personal recipe boxes, excellent reader response capability, slide shows and streaming videos illustrating culinary styles and techniques. A full cookery dictionary and tons of newsletters

What are they really selling?: A way of life

Results from entering the keyword "Canadian " in recipe search: Fifteen recipes calling for "Canadian bacon" and one for "sharp Cheddar, preferably Canadian"

Rating out of five: 3


FOODTV.COM


The slogan: (The name says it all)

The attitude: All food all the time. A successful merging of media

Claim to fame: Single-handedly did away with "for the recipes seen on this show, please send an SASE to . . ." It's all here, online

Celebrity chefs in residence: Who's NOT affiliated? From Martha to the Iron Chefs, they're all here

Bells and whistles: Recipes and menus of the day, bios of celebrity chefs and hosts, information about world cuisine and wine, video demonstrations, forums and chats, tons of contests and events. Culinary overload

What are they really selling?: Advertising space

Results from entering the keyword "Canadian " in recipe search: Six "Canadian bacon" recipes and one recipe for tourtière

Rating out of five: 3.5


ICHEF.COM


The slogan: Your source for great tasting recipes

The attitude: Flourishing Canadian-based site; newly designed, but hard to read

Claim to fame: Has grown from a hobby site to a fullfledged exchange with more than 25,000 recipes

Celebrity chefs in residence: Just the unassuming "Internet chef" and his weekly cartoon. Très Canadian

Bells and whistles: Excellent searchability and lots of user interaction. One of its best features is the "food news" containing links to media stories from around the globe

What are they really selling?: Themselves

Results from entering the keyword "Canadian " in recipe search: A whopping 289 hits! Pea soup to butter tarts and all manner of maple in between. The best culinary Can-con on the Web

Rating out of five: 4

jd
06-09-2001, 06:00 PM
Thanks, Kim!

Beth
06-09-2001, 08:23 PM
How sad they failed to recognize the dozens of celebrities on this BB. Take a bow folks! http://www.cookinglight.com/bbs/biggrin.gif