I was hoping the word fresh in parantheses would help clarify but maybe I failed. :p Anyway, no not after brewing (eww! :D) but the ground coffee you...
Well the sale today was 50% of publisher prices, so my own personal rule was nothing over about $22, because otherwise I prefer wait to for a bundle...
We really enjoyed this--it was super fast, super easy, and super tasty. Just different enough to be interesting without being too interesting, KWIM?...