We like the bionaturae and the Trader Joe's. My dad is a health nut who refused to eat WW pastas because of the taste and texture until I convinced him to try TJ's. I also buy the Barilla on occasion.
For you to be here now, trillions of drifting atoms had somehow to assemble in an intricate and intriguingly obliging manner to create you. It's an arrangement so specialized and particular that it has never been tried before and will only exist this once.
--Bill Bryson, "A Short History of Nearly Everything"