Canned tomatoes have already been downsized to 15.5 ounces, and in some cases, even less. When I save a recipe I change the ingredient list to read 2 cups canned tomatoes. That way, if I have a smaller size can, I must decide if I can get by with a *tad* less, or should I add enough water to equal 2 cups.
Originally Posted by amarante
Given the success of companies who have downsized without reducing prices, I visualize it happening *across the board*. My favorite brand of ice cream is no longer being packaged in the traditional 1/2 gallon size.
Pinterest recipe instruction: "2 Pita Pockets cut in half length-wise". Actually, I cut mine crosswise - I'm such a rebel.