Women aren't the only ones hung up on numbers. Guys do it too! I had to beg DBF to get rid of his 32's he graduated from college in; he simply wouldn't believe that he'd gained weight. From my observations, most guys go to ther ack, grab the size that they're used to wearing, and leave without ever trying it on.
"In all our woods there is not a tree so hard to kill as the buckeye. The deepest girdling does not deaden it, and even after it is cut down and worked up into the side of a cabin it will send out young branches, denoting to all the world that Buckeyes are not easily conquered, and could with difficulty be destroyed." - Daniel Drake, 1833