I'm fascinated by the artwork companies choose to represent their product. A peanut with a top hat, spats and monocle? A sort of doofy looking bear selling toilet paper? Well, sure, why not? Most are kitchy or hip but I've seen a few packages and advertisements that I've thought are really compelling enough to make me buy the product. Today though I bought a box of Late July crackers, purely based on the artwork. I hope they are tasty.
Seen any good marketing lately?